25Box® is a software based analysis method showing the overall picture very clearly and all the detail when required.

Developed to overcome the problems of interpreting considerable complex data, the method is used for each module of the Customer Value Management Programme - Customer Profitability , Potential, Satisfaction and Needs analysis as well as Competitor Assessment.

When more than one module is used, the results of each are linked to give even greater focus.

Launched at an International Customer Profitability
conference in Sydney, Australia, some delegates comments were:

• "Excellent profitability model"
• "Interesting approach"
• "Got to the "crux" of the topic"
• "Interesting - well illustrated"
• "Simple end-to-end process/analysis"
• "Shame he did not have another hour"