Unity Solutions - Customer Value Management and Customer Profitability consultants

Solution

Customer Profitability Analysis

is the main Customer Value Management module from

Customer profitability analysis gives organisations of all sizes the essential information for choosing what to do, with whom and how

and is

The starting point for successful Customer Value Management and strategy in your organisation.

How many of your customers are profitable?

How dependant are you on the most profitable customers?

Which customers are unprofitable?

Why are they unprofitable?

What proportion of your resources do these customers consume?

FACT: 5 - 15% of customers generate 100% of the net profit in most businesses

Customer Profitability Analysis using activity based costing for each customer reveals how much many businesses rely on very few of their customers - without knowing it.

FACT: 25% of customers giving 1% of sales but consuming 10 - 12% of resources and costs.

The resources of all organisations are limited and expensive. Success depends on directing these resources at those areas known to give the greatest return.

MORE FACTS are given on the Some Facts page.

What do we offer?

Customer Profitability Analysis and methods based on ten years experience

Strategic comment and advice on the findings

25Box®, our software and method of effectively analysing and presenting complex data

Full personnel support and advice during implementation

Personalised programmes for effective implementation at all levels

Marketing tools for effective segmented marketing

Customer Profitability & Potential analysis within Customer Relationship Management programmes

Customer Value Training for management

Customer Profitability Training for sales teams

Customer Profitability & Potential - essential tools for all CRM applications

Contact Us for further information

Click the top button to go through the Customer Value Programme in logical sequence
If you entered here, start on the Home page.